LINEWORKS STUDIO

we strive to design & build space that enrich the lives of the people who use them

FRED & FARID GROUP

佛海佛瑞

佛海佛瑞在法国巴黎广告界大获成功之后,伴随着其国际业务的不断扩展,他们决定将其在亚洲的总部设立于中国上海这个充满新生活力的魔力之都。

Subsequent to the huge success in advertising industry for brands companies in Paris, France, Fred & Farid took the decision to set up its Asia head quarter in Shanghai, the Far East Mordor, for their growing international business.

受F&F之托LINEWORKS团队承接了他们位于北外滩黄浦路200号的这座旧仓库改造项目。在相互的深入沟通之后,团队希望帮助F&F创造一个自由开放的办公空间,在这样的空间中展现出F&F一贯“自由,力量,奔放,原创”的公司形象和风格。

LINEWORKS took up the project from F&F, to revamp an old warehouse at 200 Huangpu Rd, North Bund, into their headquarter office. After many rounds of in depth discussions, the project team set about to create an open office space that would reflect the F&F image and style – free of boundary, powerful, passionate and original.

在设计中,设计团队把整个仓库的原始结构完全打开,剥去其原本繁复老旧的装饰层,暴露出旧仓库最原生态的构造状态,并加以修缮加固,配以粗矿的水泥自流平地面和天然的白橡木原木板等装饰材料,运用简约单纯的黑白灰三色对整个空间进行着色搭配。有效的利用了空间中仅有的一面沿江采光幕墙,将一个原本灰暗狭长的仓储空间,改造成为了一个明亮开放,自由奔放且极具原创动力的创意中心。

Our design team overturned the warehouse to its very core construction, tore away the out dated excessive decoration, and exposed its crude formation. After structural reinforcement, we directly used the self-leveling concrete for flooring, white oak wood board in its original color for decoration materials, applied in simplistic black-white-gray 3-color arrangement. With a curtain wall along the river side, it has brought the shabby and gloomy storage place alive, turned into a bright and open office centre, full of originality and innovative energy. 


概况

COMPLETED: 2015 September

CLIENT: Fred & FaridGroup

LOCATION: Shanghai

SIZE: 4000 sqm

TEAM: Mike Chen,Lucky Lu

PHOTOGRAPHER: Phoenix Jiang

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