LINEWORKS STUDIO

we strive to design & build space that enrich the lives of the people who use them

K-music (ZHENGZHOU)

肯德基-音乐餐厅(郑州凯旋广场店

旨在打造属于年轻人的音乐社交场景,以音乐为纽带,为年轻人提供聚会交流的理想场所,一同碰撞出“美食+音乐”的更多玩法, LINEWORKS团队应邀为河南设计了首家肯德基K-music主题餐厅。

LINEWORKS was solicited to design the very first KFC “K-music” themed restaurant in Henan province. “K-music” aims to create a “food + music” new social gather experience, connecting young people through music and dining.

在氛围上LINEWORKS团队为餐厅引入了英伦的工业设计风格–红砖,铁网,瓦楞板和钢楼梯,大面积的采光玻璃配合精心设计的霓虹灯与涂鸦彩绘,彰显出餐厅前卫时尚,活力酷炫的气息。K-music餐厅独有的舞台区位于餐厅中央位置,开放式的空间布局和桌椅的摆放,旨在契合餐厅的社交属性,以适用于根据不同场合和聚会人数做出调整,为年轻人提供一个自由、开放、个性的交流环境.

The overall interior design that LINEWORKS put in this KFC is vintage English industrial style. It used red bricks, iron net, corrugated boards and metal staircases, frequented large pieces of glass curtains, walls and ceilings, with customized neon lightings coloured in graffiti patterns, carrying a trendy and vibrant character. As part of the design introduced in the K-music is an airy performing stage in the centre part of the restaurant, with an open seating setup, to enhance its social mingling persona. The seating tables and chairs can be easily rearranged based on different types of event and attendee number, all to deliver a free, open, encouraging social exchange atmosphere.

作为时尚动感的消费聚集地、流行音乐文化的交流地,与音乐相关的各式符号散布于两层楼的建筑空间中,扮演了重要的角色,巨大的3D耳机悬挂一旁,配以出众的多媒体触屏点唱机,律动感十足。家具通过无声的暗色调表达出一种举重若轻的优雅,而墙面上粗矿的红砖和醒目的红色铁网将所有的注意力都吸引到了K-music的主题上。在订制的胶片吧桌与唱片花灯的交相呼应下餐区环境全方位立体革新,提供了在享受音乐的同时又能享用美食的多种可能。

Thrashing with pop music, as an in-fashion hangout place, music symbols are accessorized in the dining space across two floors. Giant 3D earphone hanging aside, joined by top brand touch-screen multi-media jukeboxes, the space pours out smashing rhythms. Yet the dark tone furniture yields a gracefulness at the same time. Such contrast, enhanced by the rough red bricks and striking red iron net, fully decks out K-music theme. A custom made gramophone carves out a corner bar area. Vinyl record shaped lightings bring out a tempting dining environment on both food and music.

立足于深入了解品牌本身,设计不仅着重表现音乐主题并保留了KFC独特的品牌形象。年轻的消费者在新店中总会结识到志趣相投的朋友,共同感受音乐的魅力,在美食与音乐的陪伴中,发现有趣的灵魂,同时惊叹于KFC对于细节的关注和对于产品的尽心,以及由LINEWORKS所进一步呈现的高品质店铺体验。

With an in-depth understanding of KFC brand name in pop culture, the design emphasized on music yet fully rides on its brand image, leveraging its unique brand value. Young diners can easily connect with one other through love of music, finding new friends while having food and enjoying music, some of who might also appreciate the service commitment delivered in the fine details from KFC as well as LINEWORKS.


概况

COMPLETED: 2019 December

CLIENT: YUM CHINA

LOCATION: Zhengzhou

SIZE: 350 sqm

TEAM: Mike Chen,Ciya Qin,Lucky Lu

PHOTOGRAPHER: YUM CHINA

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