佛海佛瑞 · 三期
在佛海佛瑞北外滩的办公空间备受好评之后,2023年,FRED&FARID再次邀请LINEWORKS团队为其设计了位于华山路U-CUBE创意园的新办公室。
Following the acclaim of its North Bund space, in 2023, F&F once again entrusted the LINEWORKS team to craft their new office at U-CUBE Creative Park, Huashan Road.
F&F 希望新的办公场所能一如既往地保持其传统的简洁和硬朗风格,并将这一空间打造成一个兼顾开放与秩序的工作场所,从而体现出F&F作为创意广告业的翘楚面对当下汹涌而来的生成式AI产业的态度和观点。与此同时,基于低碳环保的设计原则,设计团队也建议尽可能的将现有的橡木订制家具进行略微调整改造后一并带入至新址内继续使用。
F&F hopes the new workplace can perpetuate their tradition of simplicity and robustness. Balancing openness with order, the space presents F&F’s as a leading force in creative advertising amidst the surging generative AI industry. Emphasizing eco-friendly design principles, our team also proposed repurposing the existing custom oak furniture with minimal adjustments for use in the new location.
因此设计的核心始终围绕在如何实现空间的开放与秩序上。
The design centralizes on achieving spatial openness and order.
新的办公场地为一个方正的口字型,四面采光,中心是一座全玻璃的电梯厅,这样的电梯井布局导致用户在使用整层楼面时,不得不面对办公场地被物理分隔成四段块面的窘境。为了规避整层办公区被中心的电梯井割裂分隔,设计团队决定采用通透的玻璃幕墙来替代原有的实体隔断,首先在视觉上打破电梯厅与办公区之间的界线,让整层楼面变的开放且明亮。而经过微调改造后的长条办公桌整齐排列于空间之中形成了数个有序矩阵结构,控制住了场地无界开放的状态,也构建了视觉上的秩序感,并与天花上漫反射的光线产生共鸣,带来了平静与安宁,提升了情绪。
The new office, a square-shaped space with ample lighting from all sides and a central glass elevator hall, presents the challenge of a physically segmented work area. To counteract the division caused by the elevator shaft, transparent glass walls replace solid partitions, visually dissolving the boundary between the elevator hall and office, rendering the floor open and luminous. The orderly array of modified long office desks forms structured matrices, thereby subduing the boundlessness and establishing a visual order that resonates with the ceiling’s diffused lighting to evoke calmness and serenity.
结合F&F黑白LOGO的标志性特征,设计团队决定将这一特点延伸扩展至整个办公空间,玻璃隔墙搭配上宽大醒目的黑色铝框,给人一种大胆且充满力量的印象,而橡木的地板和家具又与建筑的工业氛围形成了强烈对比,营造出一种舒适且优雅的感觉。
Echoing F&F’s iconic black and white logo, the design extends this feature throughout the office space. Glass partitions with bold black aluminum frames make a powerful statement, while oak flooring and furnishings contrast with the building’s industrial vibe, offering comfort and elegance.
主入口天花上的LED灯线系统贯穿整个前厅,并且整个装置可以通过动态的色彩脉动,引导访客进入空间。LED灯线在此处形成了一个极具引力的矩阵结构,使该区域成为了整个场所中不可否认的焦点。
The LED light system across the main entrance ceiling flows through the foyer, guiding visitors inward with dynamic color pulses. Here, the LED structure becomes a compelling matrix and an undeniable focal point of the space.
LINEWORKS简约大胆的空间设计给楼宇中无意间进过的路人留下了强烈且难忘的印象,同时也为在此进行创意工作的使用者们提供了一个低调的中性画布。
LINEWORKS’ minimalist yet bold spatial design leaves a profound impression on passersby and provides a discreet, neutral canvas for the creatives working within.
媒体与奖项:
Media and Awards:
概况:
COMPLETED:2023 August
CLIENT:Fred& Farid Group
LOCATION:Shanghai
SIZE:450 sqm
TEAM:Mike Chen, Ciya Qin, Lucky Lu
PHOTOGRAPHER:Sha Peng